Public Relations and Strategic Communication

As a student majoring in Public Relations and Strategic Communication, you will learn how to help organizations create and promote a positive image by keeping the public informed of the organization's goals and policies and their effects on the community.

You will develop skills in using public relations techniques and strategies based on communication
theory and research. Students are also encouraged to contribute to the student newspaper to enhance journalistic skills and to work at the University's television and radio studio to develop an understanding of media.

Curriculum highlights include: Principles of Public Relations, Media Writing, Public Relations Techniques, Business and Professional Speaking, Media Theory and Ethics, and Public Relations Cases and Research. Students demonstrate mastery of their course work by completing a capstone course in Communication Campaigns.