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Bo Li

Picture of Dr. Bo Li, Asst. Professor, Dept of Kinesiology

Assistant Professor


Main Campus
Hayes Hall, 230
518 W. Locust St.
Davenport, IA 52803


Bo Li, EdD

Bo teaches classes in sport management and has professional experience in sport media industry. His scholarly interest is focused on social media being used by different sports media outlets, sports organizations, and athletes to engage with audiences.

Education and Training

EdD, University of Arkansas
Recreation and Sport Management

MA, University of New South Wales, Australia
International Relations

MIB, Universityof Wollongong, Australia
International Business

BA, Guangzhou University, China
Radio and TV News Broadcasting

Courses Taught

KIN 190 Introduction to Sport Management
KIN WI-306 Sport Promotions and Marketing
KIN 307 Planning and Management of Sport Facilities and Events

Recent or Noteworthy Publications

Li B., Stokowski, S., Dittmore, S. W. & Scott, O. (2016). How mediated sporting events constituted nationalism? An analysis of Chinese newspaper coverage of the 2014 Incheon Asian Games. International Journal of Sport Communication, 9, 79-96.

Li B., Stokowski, S., Dittmore, S. W. & Scott, O. (2015). For better or for worse: The impact of social media on Chinese sports journalists. Communication and Sport. doi: 10.1177/2167479515617279

Li, B., Dittmore, S. W. & Park, J. (2015). Exploring different perceptions of coach-athlete relationship: The case of Chinese Olympians. International Journal of Coaching Science, 9(2). 

Park, J., Li, B., & Dittmore, S. W. (2015). What motivates Chinese sports fans to subscribe to athletes’ social media accounts? Journal of the Korea Academia-Industrial Cooperation Society. 16(2), 1604-1072. DOI:10.5762/KAIS.2015.16.2.1064

Current Professional Memberships

  • North American Society for Sport Management
  • The Commission on Sport Management Accreditation
  • International Association for Communication and Sport
  • Global Sport Business Association

Download cv (pdf)