Requirements

Requirements for a Bachelor of Arts for all (Non-Teaching) Majors in General Business, Economics, Finance, International Business, Management, and Marketing

ACCT 201	Accounting Principles I
ACCT 202	Accounting Principles II
ECON 201	Principles of Macroeconomics
ECON 202	Principles of Microeconomics
FNCE 300	Principles of Finance
MATH 151 or 161	College Algebra or Mathematics for Business/Economics
MGMT 310	Principles of Management
MGMT 349	Strategic Management and Policy
MTKG 209	Principles of Marketing
PHIL 305	Business Ethics
STBE 337	Statistics for Business and Economics

Beyond the common core courses, students must complete additional requirements:

Marketing Major

MKTG 328	Marketing Research
MKTG 347	Consumer Behavior
MKTG 348	Marketing Strategy
Plus two of the following:
MKTG 311	Advertising and Promotions Management
MKTG 322	International Marketing
MKTG 330	Professional Sales Strategies
MKTG 398	Topics in Marketing

Marketing Minor (for non-business majors)

MKTG 209	Principles in Marketing
MKTG 348	Marketing Strategy
Plus three of the following:
MKTG 311	Advertising and Promotions Management
MKTG 328	Marketing Research
MKTG 322	International Marketing
MKTG 330	Professional Sales Strategies
MKTG 347	Consumer Behavior
ECON 202	Principles in Microeconomics