MY SAUA-Z IndexImage: Calendar

Marketing

Robert Rouwenhorst

rob

Assistant Professor

518 W. Locust St.
AH402
Davenport, Iowa 52803

563-333-6158

RouwenhorstRobertM@sau.edu
LinkedIn: www.linkedin.com/in/robrouwenhorst
Twitter: @robrouwenhorst

Teaches a wide variety of marketing classes (e.g. Advertising, Consumer Behavior, Services Marketing, and more) at both undergraduate and graduate levels. Is passionate about experiential learning and getting students involved in solving real-world corporate problems.

Education and Training

PhD, The University of Iowa
Marketing

MBA, The University of Iowa
Marketing

BBA, The University of Iowa
Computer Science

Courses Taught

Principles of Marketing
Marketing Management

Recent and Noteworthy Publications

Rouwenhorst, Robert, "Plasma vs. LCD TVs - Much Ado About Nothing?" Case study in textbook by Babin and Harris, CB5, South-Western, OH, March 2013, 143-144.

Rouwenhorst, Robert, "Do Zipped Commercials Influence You?" Case study in textbook by Babin and Harris, CB4, South-Western, OH, February 2012, 150-151.

Rouwenhorst, Robert, "Do Zipped Commercials Influence You?" Case study in textbook by Babin and Harris, CB3, South-Western, OH, February 2011, 150-151.

Levin, Irwin, Robert Rouwenhorst and Heather Trisko, "Separating Gender Biases in Screening and Selecting Candidates for Hiring and Firing," Social Behavior and Personality, Vol. 33, 2005, 793-804.