Dr. Rouwenhorst teaches a wide variety of marketing classes, mostly at the graduate level. He is passionate about experiential learning and getting students involved in solving real-world corporate problems. He and his students have consulted with companies such as ACT, General Motors, HON, John Deere and many others.
His research interests deal mostly with advertising effectiveness and teaching innovations at the higher ed level. He has published in the Journal for Advancement of Marketing Education, Social Behavior and Personality, and cases in several textbooks.
PhD, MBA, BBA, University of Iowa
Consumer Behavior (MBA)
Integrative Project (MBA)
Marketing Management (MBA)
Principle of Marketing (undergraduate)
William Hedgcock and Robert Rouwenhorst, "Clicking Their Way to Success: Using Student Response Systems as a Tool for Feedback," (pdf) Journal for Advancement of Marketing Education, Volume 22, Issue 2, Fall 2014, 16-25.
Rouwenhorst, Robert, "Plasma vs. LCD TVs - Much Ado About Nothing?" Case study in textbook by Babin and Harris, CB5, South-Western, OH, March 2013, 143-144.
Rouwenhorst, Robert, "Do Zipped Commercials Influence You?" Case study in textbook by Babin and Harris, CB4, South-Western, OH, February 2012, 150-151.
Rouwenhorst, Robert, "Do Zipped Commercials Influence You?" Case study in textbook by Babin and Harris, CB3, South-Western, OH, February 2011, 150-151.
Levin, Irwin, Robert Rouwenhorst and Heather Trisko, "Separating Gender Biases in Screening and Selecting Candidates for Hiring and Firing," Social Behavior and Personality, Vol. 33, 2005, 793-804.