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Marketing

 

 

Program

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Students earning marketing degrees from St. Ambrose are knowledgeable in the important sub-disciplines of marketing such as Consumer Behavior, Marketing Research, International Marketing, Marketing Strategy.

In addition, they have opportunities to build their skill sets in Integrated Marketing Communication, Advertising, Sales, and Social Media. Our graduates are quantitatively and qualitatively prepared to help their organizations achieve success.

If you are considering a career in Marketing please contact the department chairperson, Dr. John Byrne.

To read more now, visit the course requirements and descriptions pages.



Degree Requirements

Requirements for a Bachelor of Arts for all (Non-Teaching) Majors in General Business, Economics, Finance, International Business, Management, and Marketing: ACCT 201, 202; BUS 201; ECON 201, 202; FNCE 300; MATH 151 or 161; MGMT 310, 349; MKTG 309; PHIL 305; STBE 337.


Additional Major Requirements

Beyond the common core courses, students must complete additional requirements:

  • Marketing Major: MKTG 328, 347, 348; two of the following: MKTG 311, 322, 330, 398.
  • Marketing Minor (for non-business majors): MKTG 309, 348; three of the following: MKTG 311, 328, 322, 330, 347 or ECON 202.