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Course Descriptions

MKTG 209 Principles of Marketing 3 credits
Survey theories and resulting activities employed by producers and sellers of goods and services to determine wants of society and ways to satisfy those wants. Topics include external environment as it affects marketing decisions (e.g. economic conditions, population, competition, legislation), examination of basic elements of a marketing program (e.g. product design, pricing, distribution, and promotion), marketing and social responsibility. Prerequisites: Sophomore standing or above.

MKTG 319 Consumer Behavior 3 credits
Theoretical concepts of consumer behavior, and application of these concepts to marketing strategies and decision-making. How individuals make decisions to spend their resources on consumable goods. Prerequisite: MKTG 209.

MKTG 329 Integrated Marketing Communications 3 credits
Study the theory and practice of advertising, touching upon economic and social aspects, history, market, product and consumer analysis, motivation, art, copy and layout, media selection and budgeting. Prerequisite: MKTG 209.

MKTG 339 Professional Sales Strategies 3 credits
Discipline of sales, including special emphasis on economic and social importance of selling, recruiting and selecting personnel, training, motivation, evaluation and measurement; supervisory problems, techniques and solutions. Prerequisite: MKTG 209.

MTKG 349/INTL 322 International Marketing 3 credits
As business and economics expand into a global marketplace, traditional western ideas of marketing must be expanded. Survey of international marketing theories and activities. Prerequisite: MKTG 209.

MTKG 359 Social Media Marketing 3 credits
Provides a wide range synopsis of the fundamental and exemplary application of Social Media Marketing used by individuals with aspirations for expanding in the marketing field. Prerequisite: MKTG 209.

MKTG 369 Marketing Research 3 credits
Planning, scientific investigation, conclusions and recommendations used in solving marketing problems. Topics include survey techniques, observation techniques, experimentation, data tabulation and interpretation of results. Prerequisites: STBE 337; MKTG 209; or approval of department chair.

MKTG 379 Sports Marketing 3 credits
An overview of the various techniques and strategies used to meet the wants and needs of the sport consumer in the sport industry. Apply fundamental marketing theories and principles to the sports setting and focus on concepts and practices which form the knowledge base for effective sports marketing strategies. Additional topics include the evaluation of sports marketing programs and the use of skills in the sports marketplace. Prerequisite: MKTG 209.

MKTG 389 Topics in Marketing 3 credits
Selected topics announced as offered, covering various themes. Students may repeat the course if on a different topic. Prerequisite: MKTG 209.

MKTG 399 Marketing Internship 1-6 credits
A professional marketing opportunity where students, in collaboration with a faculty advisor and the Career Center, gain experience in the working business world with private, not-for-profit, or governmental organizations. 1-6 credits. Prerequisites: MKTG 209, Instructor Approval.

MKTG 489 Directed Reading in Marketing 1-3 credits
Explore an area of interest in marketing in-depth that would otherwise not be covered in the current marketing curriculum. Students may earn 1-3 credits for this course. Prerequisite: MKTG 209.

MKTG 499 Marketing Strategy 3 credits
Analysis of management functions as applied to product development, market analysis and pricing, control of marketing activities and use of distribution channels. Integrative course using case studies. Prerequisites: Senior status, MKTG 209; STBE 237.