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Marketing

 

 

Requirements

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Read Course Descriptions in the Course Catalog

Requirements for a Bachelor of Arts in Marketing: Core Courses

ACCT 201 Accounting Principles I
ACCT 202 Accounting Principles II
ECON 201 Principles of Macroeconomics
ECON 202 Principles of Microeconomics
FNCE 300 Principles of Finance
MATH 191 or STBE 137 Calculus & Analytic Geometry or Qualitative Reasoning in Business
MGMT 310 Principles of Management
MGMT 349 Strategic Management and Policy
MTKG 209 Principles of Marketing
INTL 400 International Experiential Portfolio
PHIL 305 Business Ethics
STBE 237 Statistics for Business and Economics

Beyond the common core courses, students must complete additional requirements:

Marketing Core Courses

MKTG 322 International Marketing
MKTG 328 Marketing Research
MKTG 347 Consumer Behavior
MKTG 348 Marketing Strategy
Plus one elective:
MKTG 311 Advertising and Promotions Management
MKTG 330 Professional Sales Strategies
MKTG 398 Topics in Marketing



Marketing Minor (for non-business majors)

MKTG 209 Principles in Marketing
MKTG 348 Marketing Strategy
Plus three of the following:
MKTG 311 Advertising and Promotions Management
MKTG 322 International Marketing
MKTG 328 Marketing Research
MKTG 330 Professional Sales Strategies
MKTG 347 Consumer Behavior
MKTG 398 Topics in Marketing
ECON 202 Principles in Microeconomics

Course Catalog