Marketing

 

Requirements

Read Course Descriptions in the Course Catalog

Requirements for a Bachelor of Arts in Marketing: Core Courses

ACCT 201 Accounting Principles I
ACCT 202 Accounting Principles II
ECON 201 Principles of Macroeconomics
ECON 202 Principles of Microeconomics
FNCE 300 Principles of Finance
MATH 191 Calculus and Analytical Geometry OR STBE 137 Qualitative Reasoning in Business
MGMT 310 Principles of Management
MGMT 349 Strategic Management and Policy
MKTG 209 Principles of Marketing
INTL 400 International Experiential Portfolio
PHIL 305 Business Ethics
STBE 237 Statistics for Business and Economics

Beyond the common core courses, students must complete additional requirements:

Marketing Core Courses

MKTG 319 Consumer Behavior
MKTG 349 International Marketing
MKTG 369 Marketing Research
MKTG 499 Marketing Strategy

Plus one elective:
MKTG 329 Integrative Marketing Communications
MKTG 339 Professional Sales Strategies
MKTG 359 Social Media Marketing
MKTG 379 Sports Marketing
MKTG 389 Special Topics



Marketing Minor (for business and non-business majors):

MKTG 209 Principles in Marketing
MKTG 499 Marketing Strategy

Plus three of the following:
MKTG 319 Consumer Behavior
MKTG 329 Integrated Marketing Communications
MKTG 339 Professional Sales Strategies
MKTG 349 International Marketing
MKTG 359 Social Media Marketing
MKTG 369 Marketing Research
MKTG 379 Sports Marketing
MKTG 389 Special Topics
ECON 202 Principles in Microeconomics

Course Catalog