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Marketing

 

Your Career

Marketing majors will have a vast selection of careers from which to choose. According to the Bureau Labor of Statistics, employment of advertising, promotions, and marketing managers is projected to grow 9 percent from 2014 to 2024, faster than the average for all occupations. Advertising, promotions and marketing campaigns will continue to be essential for organizations as they seek to maintain and expand their share of the market.
Industry

Every organization (i.e. private, not for profit, governmental) needs marketers. These industries are just an example:

• Advertising/Public Relations
• Consulting
• Market Research
• Consumer Products
• Healthcare
• Equipment manufacturers
• Pharmaceuticals
• Chemicals
• Retailers
• Wholesalers
• Banks
• Investment firms
• Insurance
• Credit unions
• Transportation
• Exporting/Importing
• Education
• Media/Publications
• Film
• Chambers of Commerce
• Labor Unions

Salary

With a marketing degree, many career opportunities await you – along with a decent salary! From the versatile marketing specialist ($70,030) to the experienced marketing manager ($140,600), wages also vary per industry1

Marketing Positions

These are some typical positions you would have with a degree in Marketing:
• Sales Representative
• Customer Service Manager
• Brand Management
• Account Executive
• Brand Manager
• Marketing Research Analyst
• Export Manager
• Media Buyer
• Merchandiser
• Retail Manager
• Commercial Lender
• Public Relations
• Event Planner
• Logistics Manager
• Social Media Specialist

1BLS.gov, salary averages