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MBA Program

 

 

Concentrations

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Concentration Concept:

 Some students may wish to focus their studies in a specific discipline. A concentration concept has been developed for this purpose. Students electing this concentration concept will take 17 courses (13 required courses, 4 concentration courses). Concentrations that provide even greater focus to your studies and add relevance to your degree are offered in International ManagementHuman Resource ManagementMarketing Management.

Note: Individual courses can be taken as an elective credit.


International Management Concentration:

MBA 730: International Management Environment
This course is designed to provide the student with an understanding of the new international environment in which American business must operate. The course examines in turn, patterns of international interdependence; international trade; foreign exchange; international monetary system; balance of payments and international debt; foreign investment and multinational corporations; and the effect of culture upon doing business abroad.

MBA 731: Managing Across Cultures
This course will focus on understanding the vocabulary and properties of culture with the rubric of comparative management theory. In addition to understanding how culture shapes society, the course will investigate the tension between traditional values and modernization, the role of moral norms, and the relationship between culture and economy. It will look at the human resource implications of developing a “global mindset” and the effectiveness of cross-cultural training.

MBA 732: International Political Economy
A fundamental assumption of this course is that economic issues significantly influence political decisions and vice versa, thus it is no longer possible to arbitrarily separate one area of study from the other. This course will attempt to address the major aspects of the interaction between states, societies, firms and markets at the international level. Various sub-systems, which combine to form the global political economy, will be introduced: production-consumption, trade, investment, development, communications and knowledge. American forms of industrialization, social welfare, and economic activity will be contrasted with those of Europe and Asia.

MBA 733: International Strategy
This course addresses the rationale underlying the internationalization and provides a comprehensive and methodical treatment of the issues facing companies that are considering internationalization of their businesses. The course will address the important considerations in making international market entry decisions where and how to enter. The course will also address the types of strategies and organizational structures needs to manage international business organizations. The student will be equipped to understand and appreciate the complexities and challenges of multinational business management.


Human Resource Management Concentration:

Students take any four of the following:

MBA 721: Labor Management Partnerships
Pertinent topics involving workers, management, and their common goals; development of improved labor/management relations; identifying risks involved in implementing successful labor/management relations; recognizing barriers to proposed improvements; insights into the structure and responsibilities of unions; and understanding corporate organizations charts and their implications.

MBA 760: Strategic Staffing and Career Management
Focuses on people as strategic resources whose availability and capabilities influence organization effectiveness. Strategies for attracting, assessing and acquiring personnel. Career management from the individual and organization perspective, with implications for planning and executing staffing policies.
Prerequisites: MBA 785 or permission of the MBA Director.

MBA 761: Compensation and Benefits Management
Focuses on specific aspects of compensation and benefits systems. Major topics include legal issues, types of compensation plans, job evaluation methods, wage and salary structures, current compensation issues, types of benefits and benefits administration.
Prerequisites: MBA 785 or permission of the MBA Director.

MBA 762: Training and Development
A research-based examination of training and development programs with emphasizing societal, legal and organization factors affecting relationships among training, careers and organizational development management.
Prerequisites: MBA 785 or permission of the MBA Director.

MBA 763: Contemporary Employee Relations and Dispute Resolution
Considers issues regarding workplace fairness, procedural justice and employee discipline in both union and non-union environments. Topics include both formal and informal systems of dispute resolution, the union organizing process, and the legal restrictions on both employees, outside organizers, and management during organizing campaigns.
Prerequisites: MBA 785 or permission of the MBA Director.

MBA 764: Conflict and Negotiation
In today’s busy workplace, conflict is a fact of life. Differing interests, differing styles, and differing value systems make it inevitable. This course provides a research-based exploration of conflict in and around organizations. Students explore structure, process and outcomes of interpersonal conflict. They also study and practice negotiation and learn about a variety of alternative dispute resolution systems.
Prerequisites: MBA 785 or permission of the MBA Director.

MBA 765: Performance Management Systems
This course is designed to broaden and deepen students’ understanding of performance management systems in organizations. It includes an examination of the environment for performance management, and how to utilize performance management to reinforce an organization’s strategy. Students will analyze different appraisal methods, and determine how to improve their effectiveness.
Prerequisites: MBA 785 or permission of the MBA Director.


Marketing Management Concentration:

MBA 772: Advanced Marketing Research
Covers the research process including problem identification to preparation of the market research report and includes project design, data collection and data analysis and interpretation. The role and scope of marketing research in marketing management will be covered through case analysis and in-class projects. A market research report is required.
Prerequisites: MBA 680 or permission of the MBA Director.

MBA 773: Marketing Strategy
This course views marketing as both a general management responsibility and an orientation of an organization that helps one to create, capture and sustain customer value. The course will focus on the business unit and its network of channels, customer relationships and alliances. Specifically, the course attempts to help develop knowledge and skills in the application of advanced marketing frameworks, concepts, and methods for making strategic choices in marketing at the business level. The format varies by instructor. The course entails a considerable amount of independent work.
Prerequisites: MBA 680 or permission of the MBA Director.

MBA 774: Consumer Behavior
This course is designed to broaden and deepen the student’s understanding of the external and internal influences on consumer behavior. It includes investigation of individual and organizational processes and the psychological influences that affect consumer acquisition, use and disposal of products and services. The course illuminates how marketers can utilize consumer behavior principles to more effectively design marketing strategies, and conversely, how knowledge of these influences can help individual and organizational buyers make rational and useful buying decisions.
Prerequisites: MBA 680 or permission of the MBA Director.

Plus one of the following electives:

MBA 734: International Marketing
This course will focus on the methodologies and skills of international marketing, and covers a wide array of topics ranging from pricing decisions to market segmentation and distribution. Central to all course deliberations is the question of what international marketing is, who does it to whom, how do they do it, and where does it all fit within the rubric of contemporary international business strategy?

MBA 771: Ethical Issues in Marketing
Covers contemporary ethical issues in marketing. Subjects include ethical issues that relate to all aspects of the marketing mix: products, pricing, promotion and distribution. The role of the marketing manager with respect to ethics is covered as it relates to products, markets, consumers, society and company strategy. A position paper is required.
Prerequisites: MBA 680 or permission of the MBA Director.

MBA 775: Marketing Case Analysis
A case-driven course that specifically focuses on the analysis of marketing cases. The cases will cover all aspects of marketing, including, but not limited to, marketing mix strategy, market research, forecasting, sales management, consumer behavior, ethics and planning. Each student will prepare cases on his or her own, critique other presentations and take part in a major group case analysis and presentation.
Prerequisites: MBA 680 or permission of the MBA Director.

MBA 776: Advertising
This course is a broad survey of advertising as a part of the mass media of communications. The discipline of advertising will be covered as an integral part of the marketing mix employed in marketing management and decision-making. Students will be expected to demonstrate critical analysis of contemporary advertising. They will be expected to demonstrate writing levels consistent with those of an MBA student in marketing.
Prerequisites: MBA 680 or permission of the MBA Director.