Radio Advertisements
Reinforcing the goal/reality message developed for St. Ambrose University's publications, radio advertisements were developed for undergraduate and graduate programs to give voice to the key attributes that students say they most appreciate about the university.
To date, radio advertising has been developed for:
Click on the links to the left to listen to Ambrose's four radio spots (which include taglines narrated by the same announcer President Barack Obama used during his presidential campaign).
These ads are ":50/:10" spots, so at the end of each one you will hear a ten-second music bed that can run under a live read. That allows for additional narration that can be customized to promote a specific event like a fall open house date for undergraduates or an information session for a graduate program, or to target a specific demographic or geographic market segment.
