"Invest in Yourself" introduces the listener to five MBA students who talk about why they picked St. Ambrose University for their graduate degree in business. The spot emphasizes:
- The chance to invest in yourself
- The opportunity to make yourself more valuable to employers
- The program's emphasis on education, practical application and personal growth
- Highly-respected regional reputation
- Many of the region's CEOs and entrepreneurs got their MBAs at St. Ambrose
- Tailored for working professionals with convenient locations and flexible class schedules
Similar brand messaging is used for the other spots as well.