"Our Community" introduces the listener to five students who talk about the awesome experience they're having as an undergraduate at St. Ambrose. The spot emphasizes:
- More than 70 majors, with the flexibility to mix majors and minors
- The ability to design a unique program to meet personal goals
- The importance of a campus visit
- Small class sizes and challenging faculty
- The care faculty and staff have for the students
- The "totally cool" residence halls
Similar brand messaging is used for the other spots as well.