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October OBP Conference

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September 2012


The College of Business is hosting the Organizational Best Practices Conference on October 12, 2012. The theme of this year's conference is Achieving Results Through Customer Satisfaction and Loyalty. 

The keynote speaker is Fred Reichheld, who is a well-known author in the area of customer loyalty.  He is also the creator of the Net Promoter system of management-used by loyalty leaders to improve customer and employee relationships.  Fred introduced the Net Promoter Score (NPS) in his landmark book, The Ultimate Question published in 2006. Now, six years later, his most recent book The Ultimate Question 2.0 details how thousands of firms have adopted NPS, from entrepreneurial startups to global powerhouses including Apple Retail, American Express, GE, Philips, Sony, Qantas, WestPac, Verizon, Virgin, and eBay.  Fred will discuss how to achieve greatness-both in moral and economic terms, in the increasingly socially connected world.   He will also be doing one of our 12 breakout sessions.

The twelve 75 minute breakout sessions will be targeted to participants in order to meet their current needs regarding customer satisfaction and loyalty.  The breakout speakers are from local, regional and national organizations such as Estes Construction, Pella Corporation and Subaru of America, Inc. In the interactive breakout sessions, these speakers will be sharing what their company does in the area of creating customer loyalty; including the results, their organizations have experienced from having created this loyalty base.  Speakers will be also be sharing their perspectives on how participants can use lessons learned in their own places of work to see positive results. 

This will be the third time that such a conference has been held.  The conference is held as part of the College's strategic initiative to Connect Education and Service with the World of Practice.   One of our goals in this area is to foster intellectual stimulation in the professional community and improve knowledge on best practices in the workplace. We believe that this academic conference allows participants to learn, discuss and exchange ideas on the best practices of organizations.  

The all-day conference will be held in the Rogalski Center on the St. Ambrose campus. The cost is $295 per person.

For more information and to register, see www.sau.edu/obpconference or contact Allison Ambrose at 563-333-6155. 

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