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News and Events

New Website Creating Fighting Bee Buzz

March 2014

Fans of St. Ambrose athletics are getting their Fighting Bee news at a fresh new website.

Sports Information Director Brian Thiessen '96 said traffic to is growing by the day.

"It has all been positive," Thiessen said of reaction to the new site, which packages news, statistics and information about all 23 SAU varsity sports behind a home news page that is regularly updated with information and a rotating series of pictures. "It's fresh. Every day the page will look different."

Thiessen said most news items on the page regularly draw 100 or more views, a sizable increase over visits to the previous site. Adam Bickle, SAU's director of online strategy in the Communications and Marketing office, worked with the Athletics Department to build a website that is mobile- and user-friendly.

According to Bickle, the site has helped make the sharing of statistics, results, rosters and schedules more seamless among SAU and its mates in the Midwest Collegiate Conference.

Fans can access the website off of the SAU website home page.

In conjunction with the new site, SAU coaches and support staff have stepped up efforts to convey "breaking" news via social media. Links to those feeds can be found on the new site's banner.

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