The public's first impression of a college or university is often conveyed by verbal and visual communications. The effect is strongest when those communications are positive, unified and consistent.

St. Ambrose has adopted standard formats for our logos, letterheads and business cards. That was a first step in presenting a unified image to the outside world.

Since then we have adopted broader standards to present consistent images to our external audiences. Whether we are trying to communicate with alumni or donors, potential students or community members, on campus or off, our messages will reinforce each other if they are visually related.

This manual was revised by members of our faculty and staff who are often involved in creating a positive image for our campus and its publications. 

• Graphic Standards PDF (You will need Adobe Acrobat to download the document).
• Web Guidelines

For more information on graphic standards at St. Ambrose, or to obtain a logo(s), contact the Communications and Marketing Office at 563/333-6295.