Dr. Rouwenhorst teaches a wide variety of marketing classes, mostly at the graduate level. He is passionate about experiential learning and getting students involved in solving real-world corporate problems. He and his students have consulted with companies such as ACT, General Motors, HON, John Deere, and many others.
His research interests deal mostly with advertising effectiveness and teaching innovations at the higher ed level. He has published in the Journal for Advancement of Marketing Education, Social Behavior and Personality, and cases in several textbooks. He serves as a reviewer for the Journal for Advancement of Marketing Education.
Education and Training
- PhD, MBA, BBA, University of Iowa Marketing Computer Science
Rouwenhorst, Robert and Zhao, Liang (2017). Zipped Commercials, Zapped Memory? Not Necessarily. Business and Management Research. Volume 6, Number 3, September 2017, 85-93.
Rouwenhorst, R. (2017). Experiences Flipping an Undergraduate Advertising Course. International Journal of Business Administration. Vol. 8,5. pp 1-10.
William Hedgcock and Robert Rouwenhorst. "Clicking Their Way to Success: Using Student Response Systems as a Tool for Feedback," Journal for Advancement of Marketing Education, Volume 22, Issue 2, Fall 2014, 16-25.
Rouwenhorst, Robert. "Plasma vs. LCD TVs - Much Ado About Nothing?" Case study in textbook by Babin and Harris, CB5, South-Western, OH, March 2013, 143-144.
Rouwenhorst, Robert. "Do Zipped Commercials Influence You?" Case study in textbook by Babin and Harris, CB4, South-Western, OH, February 2012, 150-151.
Rouwenhorst, Robert. "Do Zipped Commercials Influence You?" Case study in textbook by Babin and Harris, CB3, South-Western, OH, February 2011, 150-151.
Levin, Irwin, Robert Rouwenhorst and Heather Trisko. "Separating Gender Biases in Screening and Selecting Candidates for Hiring and Firing," Social Behavior and Personality, Vol. 33, 2005, 793-804.
Consumer Behavior (MBA)
Integrative Project (MBA)
Marketing Management (MBA)
Principles of Marketing (undergraduate)
Ambrose Hall 425
518 W. Locust St.
Davenport, IA 52803