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Communication

 

 

Strategic Communication

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As a student majoring in Strategic Communication (Advertising/Public Relations), you will learn how to help organizations create and promote a positive image by keeping the public informed of the organization's goals and policies and their effects on the community.

You will develop skills in using public relations techniques and strategies based on communication theory and research. Students are also encouraged to contribute to the student newspaper to enhance journalistic skills and to work at the University's television and radio studio to develop an understanding of media.

Curriculum highlights include: Principles of Public Relations, Media Writing, Public Relations Techniques, Media Theory and Ethics, and Cases & Research in Strategic Communication. Students demonstrate mastery of their course work by completing a capstone course in Strategic Communication Campaigns.

Requirements for a Major in Strategic Communications (Advertising/Public Relations) (42 credits)

COMM 225 Introduction to Visual Communication
WI-COMM 230 Media Writing
COMM 232 Media & Society
COMM 240 Principles of Public Relations
COMM 251 Public Relations Techniques
COMM 305 Media Theory & Ethics
COMM 306 Group Dynamics and Methods of Decision Making
COMM 326 Communication & Technology or COMM 361 Topics in Strategic Communication
+COMM 329 Business & Professional Speaking
WI-COMM 331 Advanced Media Writing or COMM 323 Advertising Copywriting
COMM 340 Global Communication
COMM 353 Cases & Research in Strategic Communication
WI-COMM 405 Strategic Communication Campaigns
WI-COMM 432 Media Law

C+ required in Comm 225, 230, 232, 240 and 251. C+ Average required throughout the major.
Second major encouraged but not required.

Requirements for a Minor in Communication Studies

+COMM 203 Interpersonal Communication
COMM 306 Group Dynamics and Methods of Decision Making or COMM 327 Organizational Communication
COMM 326 Communication & Technology
+COMM 329 Business & Professional Speaking
COMM 340 Global Communication

Requirements for a Minor in Public Relations

WI-COMM 230 Media Writing
COMM 240 Principles of Public Relations
COMM 251 Public Relations Techniques
COMM 353 Cases & Research in Strategic Communication
WI-COMM 432 Media Law OR COMM 232 Media & Society

+=satisfies general education requirements
WI=writing intensive