Sport Management

If you have a passion for sports and athletics and a knack for business and promotions, St. Ambrose will give you the skills to manage a semi-professional league, run a golf course, or raise funds and operate a sports camp for at-risk youth.

Our graduates work at Charlotte (North Carolina) Knights Triple-A baseball team, Columbus (Ohio) Bluejackets NHL hockey team, Gateway Grizzlies Professional Baseball, Iowa Cubs Triple-A baseball team, Short Hills Country Club, Wheels Up Charter Jets, and many more.

Ambrose Advantages

  • Relevant Skills for Sports and Business
  • Close Faculty Guidance
  • Internships that match your interests

lifting weights

students in class

students walking

Our Sports Management major is not only unique, it's hands-on, relevant, and fits your needs. SAU faculty use their community connections to make sure you experience all the field offers and give you the skills to be a roaring success.

See our fact sheet on the sport management major

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More Information About Sport Management

What will I learn?

As a sport management major, you get a broad background in business and sports, including courses in accounting, economics, computer sciences, sport sociology, marketing, finance, and law. You will also learn marketing, public relations, business ethics, kinesiology, sports management, visual communications and technology, and financing sport organizations.

Our Kinesiology and Business professors represent diverse fields of expertise and research and focus on giving you a well-rounded education. Students must be willing to engage in their learning and take advantage of many service and participation opportunities.

Your education culminates with an internship, which gives you practical experience as you develop and strengthen connections in the sport management industry. The Quad Cities is one of the top minor league sports markets in the U.S., and your professors have strong relationships with fitness and sport organizations throughout the area which gives you a wide range of local internship and placement options. Internship sites include local fitness facilities, professional sports teams, athletic programs, and sport venues.

The internship is an important component of your education and development; the position, location, and duties you take on during the internship will allow you to connect your classroom learning with real-world situations. Don't worry: your professors will follow your progress and growth during the internship, and as always, will be a resource you can call on if needed.

Read Why SAU Sport Management Interns Are Considered an Invaluable Resource.

Study Abroad

You've heard people say it before: "College will be the greatest time of your life!" With Study Abroad, you can add even more to your college years.

You can study in another country – without paying extra tuition – in a semester-long or short-term study abroad program (with a few offered during spring and winterim breaks). No matter the duration, these trips deepen your professional education while earning credit toward graduation.

There are also opportunities through an exchange program, an overseas internship, or volunteering. The limits for Study Abroad are only ones you set for yourself! SAU students have studied in Italy, Costa Rica, Australia, Korea, United Kingdom, Spain, Ecuador, Japan, Germany, Peru, Cyprus, Croatia, Belize, Canada, Chile, and more.

SAU students returning from their Study Abroad locations talk about their time away as life-changing - personally, emotionally, culturally, and academically. Click here to search our Study Abroad programs, and for general information click here.

What are some potential career outcomes?

A Sport Management major can qualify you for a number of careers in the field of athletics, including sport facility manager, scout, sports and entertainment agent, athletic director, sales, promotions, public relations, fundraising, event marketing and management, sport camp management and operations, and print or broadcast journalism.

What have alumni of this program done?

Matthew Snider '16 is Regional Director of the Youth Sports Foundation in Muscatine, Iowa.

Katarina Kaczmarzyk '16 works as the Event Coordinator for the St. Louis Convention and Visitors Commission-Explore St. Louis.

Justin Halloran '17 played basketball for the Fighting Bees and continues being involved with the game as an assistant basketball coach at Black Hawk College, Moline, Ill.

Degree Requirements

Bachelor of Arts in Sport Management

Classes are 3 credits unless otherwise noted.

Required (24 credits):
ACCT 201 Accounting Principles I
COMM 240 Principles of Public Relations
+ECON 202 Principles of Microeconomics
MGMT 210 Principles of Management
MKTG 209 Principles of Marketing
MKTG 339 Professional Sales Strategies
+PHIL 305 Business Ethics
+SOC 101 Introduction to Sociology

Including the following KIN classes:
KIN 101 Foundations of Kinesiology, 2 credits
KIN 190 Introduction to Sport Management
KIN 192 Practicum in Sport Management, 2 credits
KIN 225 Visual Communications and Technology in Sport, 2 credits
KIN 306 Sport Promotions and Marketing
KIN 307 Planning and Management of Sport Facilities and Events
+KIN 335 Sport in Society
KIN 355 Financing Sport Organizations OR FNCE 300 Principles of Finance
KIN 363 The Law in Sport, PE, Exercise Science, and Leisure
KIN 401 Seminar in Sport Management, 2 credits*
KIN 408 Capstone in Sport Management
KIN 419 Internship in Sport Management (9-12 credits)

*Students can take KIN 401 up to four different semesters, as long as the topic is different each time. Rotating topics include: Advanced Sales Strategies in Sport, International Sport Business, Sport Communication, and Data Analytics in Sport. KIN 273 Women and Sport may be substituted for KIN 401.

Plan to Graduate

This is the suggested course of study for students majoring in Sport Management.

NOTE: This plan assumes the student has not met the foreign language requirement (three years of foreign language taken in high school).

First Year

Fall SemesterSpring Semester
+ENGL 101 Composition 3 +SOC 101 Intro to Sociology 2
KIN 190 Intro to Sport Mgmt 3 MKTG 209 Principles of Marketing 3
+STBE 137 Statistical Reasoning 3 +PHIL 100-200-level 3
+Humanities elective 3 +COMM 129, 132, 203, 228, 329 3
Info Literacy 101 1 Elective 3
KIN 101 Foundations of KIN 2
TOTAL 15 credits TOTAL 14 credits

Sophomore Year

Fall SemesterSpring Semester
*KIN 192 Practicum 2 COMM 240 Principles of Public Relations 3
ACCT 201 Financial Accounting 3 +Humanities elective 3
KIN 307 Planning & Management of Sport Facilities and Events 3 +ECON 202 Principles of Microeconomics 3
WI-MGMT 310 3 KIN 335 Sport in Society 3
+Foreign Language or Elective 3 +Foreign Language or elective 3
KIN 149 Wellness Concepts 1
TOTAL 15 credits TOTAL 15 credits

Junior Year

Fall SemesterSpring Semester
KIN 355/FNCE 300 Financing Sport Organizations 3 WI-KIN 306 Sport Promotions and Marketing 3
+PHIL 305 Business Ethics 3 KIN 363 (must take at SAU) The Law in Sport, PE, Exercise Science and Leisure 3
KIN 401 Seminar 3 KIN 225 Visual Comm. and Technology in Sport 2
PHIL/THEO/Catholic Studies elective 3 100-level +THEO 3
MKTG 339 Sales Principles 3 Elective 3
+Creative Arts elective 2-3 +KIN Activity 1
TOTAL 17-18 credits TOTAL 15 credits

Senior Year

Fall SemesterSpring Semester
KIN 408 Capstone 3 KIN 419 Internship 9-12
+PHIL/THEO/Catholic Studies elective 300-level 3 Elective 3
Electives 9
TOTAL 15 TOTAL 12-15

*Take in non-season semester
+=satisfies General Education requirement
WI=writing intensive

Minor in Sport Management (15 credits)

Required (9 credits):
KIN 190 Introduction to Sport Management
KIN 307 Planning and Management of Sport Facilities and Events
+KIN 335 Sport in Society

Choose 6 credit hours from the following courses:
KIN 192 Practicum in Sport Management, 2 credits
KIN 225 Visual Communication, 2 credits
KIN 306 Sport Promotions and Marketing
KIN 355 Financing Sport Organizations (3 credits) OR FNCE 300 Principles of Finance
KIN 363 The Law in Sport, PE, Exercise Science & Leisure
KIN 401 Seminar in Sport Management (May be taken for credit up to 3 times if the topic is different each time.)
KIN 408 Capstone in Sport Management

+satisfies a general education requirement

Click here to read course descriptions for Kinesiology programs

Scholarships and Grants


For academic/merit-based awards, eligible students are matched to the qualifying award; some of them are listed below.

For need-based support, eligibility is determined by the Free Application for Federal Student Aid (FAFSA). The SAU school code is 001889.

You may also qualify for a scholarship or grant due to your talent in the fine arts or athletics. Give us a call or send an email so we can get to know you and find the best package for you. (You're also encouraged to seek outside scholarships and begin that search early.)

Institutional scholarships (2018-19)

There is no need to apply for the scholarships or grants below; students automatically are eligible if they meet specific criteria, although some may require a certain GPA to stay eligible.

The Admissions Office calculates the award amount by using high school GPA and ACT/SAT scores.

Ambrose Scholar
For First Year, on-campus residents only. Straight As on high school transcript and a minimum 30 ACT score. Applicants who meet Ambrose Scholar criteria will be invited to compete for a full-tuition scholarship for $@{17-18-Tuition}.

Trustee Scholar
$22,000/year - For First-year, on-campus residents only. Unweighted 3.8 GPA, 28+ACT. May be offset by state and/or federal aid if eligible.

Academic Scholarship
$14,000-17,000/year - Based on GPA and ACT/SAT score

University Grant
$12,000/year - Based on high school GPA and ACT/SAT score

Additional Scholarships (2018-19)

If you want to apply for any of the scholarships below, contact the Admissions Office.

Fine Arts Scholarships
Award based on performance and ability in art, music, or theatre. Includes the Michael Kennedy Theatre Scholarship. Audition or portfolio required.

Athletics Scholarships
Award varies. Based on performance and ability. Marching Band scholarships available. See below.

Freeman Pollard Minority Scholarship
$1,000 for on-campus students; $500 for off-campus. For accepted minority students.

Menke Parish Scholarship
Award varies. For First Year students only who are recommended by their parish pastor in the Diocese of Davenport. Recommendation form (pdf) to be completed by your pastor.

Father Welch Alumni Scholarship
$1,000/year. For on-campus students only whose parent is a St. Ambrose graduate.

Athletic Scholarships

As a member of the National Association of Intercollegiate Athletics (NAIA), St. Ambrose can award athletic scholarships to student athletes. These scholarships allow you to earn a college education while competing in the sport that you love. At Ambrose, we embody that value of developing both the mind and body.

How do I qualify for an athletic scholarship?
You must first be eligible to play a sport at St. Ambrose. You can read about those qualifications here. The NAIA also has a complete website on how to register for eligibility at

Transfer Scholarships

Amounts are for transfer students entering St. Ambrose in the 2018-19 academic year.

St. Ambrose scholarships are awarded for fall and spring semesters only and renewable up to 120 credits of undergraduate study, which includes credits transferred to St. Ambrose from prior attendance. For example: If you transfer in with an AA/AS degree, you would receive a scholarship for two additional years at St. Ambrose.

For questions about any of the awards below, give our friendly Financial Aid Office a call at 563-333-5775.

Institutional Aid

Guaranteed Minimum Scholarship Award 

based on GPA (Grade Point Average)
3.5-4.00 GPA: $12,000 per year scholarship award
3.0-3.49 GPA: $11,000 per year scholarship award
2.5-2.99 GPA: $10,000 per year scholarship award
2.0-2.49 GPA: $8,000 per year scholarship award

Phi Theta Kappa National Honor Society

Criteria: Phi Theta Kappa National Honor Society membership
Award: $12,500/year for new transfer students, renewable each year up to eight semesters, including transfer hours. Scholarships awarded for fall and spring semesters only. GPA is based on 4.0 scale.

Out-of-State Grant

Criteria: non-Iowa resident
Award: $2,000/year

Fr. Welch Alumni Scholarship

Criteria: parent is a St. Ambrose graduate; on-campus students only
Award: $1,000/year

Freeman Pollard Diversity Award

Criteria: accepted diverse student
Award: $1,000/year on-campus; $500/year off-campus

Athletics Scholarship

Criteria: performance and ability
Marching band scholarships also available
Award varies

Fine Arts Scholarship

Criteria: performance and ability in art, music, theatre
Audition or portfolio required
Award varies

Dual Admission Scholarship

Criteria: participant in SAU/community college dual admission program
Award: $1,000 maximum

Federal and State Aid

Federal Pell Grant

Criteria: based on financial need; file FAFSA as soon as possible after Oct. 1
Award: $5,920 maximum

Federal Supplemental Education Opportunity Grant (FSEOG)

Criteria: based on financial need, priority to Pell Grant recipients. File FAFSA as soon as possible after Oct. 1.
Award: $400 maximum

Federal Work Study Award

Criteria: based on financial need. File FAFSA as soon as possible after Oct. 1
Award: $1,850

Iowa Tuition Grant

Criteria: based on financial need, Iowa residents only. File FAFSA as soon as possible after Oct. 1, deadline July 1.
Award: @{Iowa-Tuition-Grant}

Carver Scholarship

Criteria: Iowa resident and entering junior, visit for eligibility details, deadline April 1.
Award: $7,600 maximum

Outside Scholarships

There are many opportunities to receive scholarships from outside sources, here are a few websites to begin researching your options:

Another tip: Next time you're on campus, check out the bulletin board outside Bee Central where we post more flyers and applications for outside scholarships.

Twyla Pereria cutout mobile Twyla Pereria cutout

Twyla Pereira

Bachelor of Arts degree, majors in Business Management and Marketing,Class of 2018

Twyla is an independent soul who created her own path to college. She chose to become an Ambrosian, in part, for our small class sizes and the comprehensive education we provide. Then, we exceeded her expectations by providing a personal, supportive and encouraging community where she thrives.

See My Story

Apply Visit Info


Sandra Lund

Kinesiology Department
Hayes Hall 229
518 W. Locust St.
Davenport, IA 52803
Fax 563-333-6488

So, what's next?

Are you ready to take the next step? St. Ambrose offers more than 60 programs and 27 athletic teams and sports to join on campus. Become an Ambrosian today!