Perhaps you are interested in the puzzle of consumer behavior, want to succeed in the art of sales, or have a talent for messaging and promotion. St. Ambrose has a program to help you achieve your goals.

Our graduates work at Bush Construction, Augeo Affinity Marketing, Bradley University, Central Petroleum Equipment, and many others.

Ambrose Advantages

  • Focus on Your Success
  • Engage in the World
  • Create Connections

John Byrne talking with students

students giving a presentation

Joe Kehoe with student

Our expert faculty connect with you and use their marketing connections to provide a top-notch relevant education and practical experiences. Combine an SAU education with your personal drive, and you will be well prepared for your professional future.

See Our Marketing Major Fact Sheet (pdf)

More Information on the Marketing Program

What Will I learn?

Foundation courses include accounting, macro- and microeconomics, finance, management principles, business ethics, and statistics. Marketing majors also take courses in consumer behavior, international marketing, research, and strategy. Electives include sales strategies, social media marketing, and sports marketing.

Best of all, is how you will learn. SAU's student-faculty ratio is 12:1 and our marketing classes rarely exceed 25 students -- most classes have about 15 students. You get individual attention from professors who are experts in marketing and business, and they emphasize team-based project learning in the classroom. Outside of the classroom, meet your professor for coffee and to discuss your future.

Your education also will be hands-on. For example, when five members of the Marketing Strategies course taught by Professor John Byrne, PhD, took on the task of helping one of the most well-established road races in the Midwest tap into new means of marketing this past spring, they taught as well they learned. Read this story to learn more. 

How Can I Supplement My Learning?
  • Intern. The SAU College of Business has a comprehensive internship program to give you quality hands-on, marketable experience. Students have interned at many regional and national corporations, including the Rock Island Arsenal, MidAmerican Energy, and Deere & Company. Marketing students are urged to complete multiple internship experiences to prepare for the professional world. Consider completing an internship abroad. Click here to search your Study Abroad opportunities. 
  • Join the SAU Marketing Club, which is the largest American Marketing Association chapter in Iowa. This student-driven club (check them out on Facebook) takes trips to Chicago, Minneapolis, and St. Louis to meet face-to-face with top marketing executives from organizations such as Chicago Bears, Best Buy, Nielsen Media Research, St. Louis Cardinals, and BBDO, a worldwide advertising agency network.
  • Connect with a mentor. Our alumni hold executive, middle management, and entry-level positions from Fortune 100 companies, not-for-profits, and businesses. Many are available for mentoring and to meet with students. Just ask the department chair to get you connected.
Study Abroad

You've heard people say it before: "College will be the greatest time of your life!" With Study Abroad, you can add even more to your college years.

You can study in another country – without paying extra tuition – in a semester-long or short-term study abroad program (with a few offered during spring and winterim breaks). No matter the duration, these trips deepen your professional education while earning credit toward graduation.

There are also opportunities through an exchange program, an overseas internship, or volunteering. The limits for Study Abroad are only ones you set for yourself! SAU students have studied in Italy, Costa Rica, Australia, Korea, United Kingdom, Spain, Ecuador, Japan, Germany, Peru, Cyprus, Croatia, Belize, Canada, Chile, and more.

SAU students returning from their Study Abroad locations talk about their time away as life-changing - personally, emotionally, culturally, and academically. Click here to search our Study Abroad programs, and for general information click here.

What are some potential career outcomes?

Marketing majors commonly work in advertising, market research, professional sales, filling roles such as marketing strategist, account executive, social media marketer, media consultant, customer relations manager, and consumer behavior specialist.

A marketing major also can lead to careers in product management, industrial marketing management, sales, retailing or consulting.

What have alumni of this program done?
  • Shelby Boock '12 is an Account Executive with Two Rivers Marketing in Des Moines.
  • Joseph Tigges '16 works at Cobham Mission Systems in Davenport as an Engineering Project Administrator.
  • Nick Scobee '17 double-majored in Management and Marketing - a popular choice - and works at Allsteel in Muscatine as a Sales Account Specialist.

John Byrne, PhD, Chair and Professor

Myungjin Chung, PhD, Asst. Professor
Joe Kehoe, Director of Sales Center and Instructor
Joseph Miller, PhD, Assoc. Professor
Rob Rouwenhorst, PhD, Asst. Professor
Liang Zhao, PhD, Asst. Professor

Degree Requirements

Bachelor of Arts Degree in Marketing

Required Core Courses:
ACCT 201 Accounting Principles I
ACCT 202 Accounting Principles II
ECON 201 Principles of Macroeconomics
ECON 202 Principles of Microeconomics
FNCE 300 Principles of Finance
MATH 191 Calculus and Analytical Geometry OR STBE 137 Qualitative Reasoning in Business
MGMT 210 Principles of Management
MGMT 449 Strategic Management and Policy
MKTG 209 Principles of Marketing
INTL 400 International Experiential Portfolio
PHIL 305 Business Ethics
STBE 237 Statistics for Business and Economics

Beyond the business core courses, students must complete additional requirements:

MKTG 319 Consumer Behavior
MKTG 349 International Marketing
MKTG 369 Marketing Research
MKTG 499 Marketing Strategy

Plus one elective:
MKTG 329 Integrative Marketing Communications
MKTG 339/SLS 235 Professional Sales Strategies
MKTG 359 Social Media Marketing
MKTG 379 Sports Marketing
MKTG 389 Special Topics

Plan to Graduate

This is the suggested plan of study to graduate in four years with a degree in Marketing. This plan assumes the student has not taken three years of foreign language in high school.

Year One

Fall CoursesCreditsSpring CoursesCredits
+ENGL 101 3 MKTG 319 3
STBE 137 3 +ECON 202 3
+THEO 100/200 course 3 +PHIL 100/200 course 3
MKTG 209 3 +COMM 203 3
+Humanities - 1st Course 3 +Foreign Language 101 3
NSS 101 1 +IL 101 1
Total 16 Total 16

Year Two

Fall SemesterCreditsSpring SemesterCredits
MKTG 349 3 ACCT 202 3
ACCT 201 3 FNCE 300 3
ECON 201 3 BUS 201 3
+Foreign Language 102 3 STBE 237 3
MGMT 210 3 MKTG Elective 3
+KIN Activity 1-2 +KIN 149 1
Total 16-17 Total 16

Year Three

Fall SemesterCreditsSpring Semester/Study AbroadCredits
MKTG 369 3 Study Abroad
INTL 400 1 +Humanities - 2nd Course 3
+Social Science 3 +THEO/PHIL elective 3
+Natural Science 3 MKTG elective 3
+Creative Arts 3 Elective 3
Elective 3
Total 16 Total 12

Year Four

Fall SemesterCreditsSpring SemesterCredits
+PHIL 305 3 WI-MKTG 449 3
MKTG 499 3 Electives 10
Electives 6
WI Elective 3
Total 15 Total 13

WI writing intensive
+ satisfies General Education requirement

MKTG electives: 329, 359, 379, 389 and SLS 235

Minor in Marketing

MKTG 209 Principles in Marketing
MKTG 499 Marketing Strategy

Plus three of the following:
MKTG 319 Consumer Behavior
MKTG 329 Integrated Marketing Communications
MKTG 339 Professional Sales Strategies
MKTG 349 International Marketing
MKTG 359 Social Media Marketing
MKTG 369 Marketing Research
MKTG 379 Sports Marketing
MKTG 389 Special Topics

Click here to read course descriptions for Marketing

Meet One of Our Alumni

Our alumni and students are blazing trails for themselves, something that has become a hallmark of the Marketing program at St. Ambrose. Learn more about one member of our community:

Twyla Pereria cutout mobile Twyla Pereria cutout

Twyla Pereira

Dual Major: Bachelor of Arts in Business Management & Marketing,HR Administrator & Safety Manager, George Evans Corporation,Class of 2018

Twyla is an independent soul who created her own path to college. She chose to become an Ambrosian, in part, for our small class sizes and the comprehensive education we provide. Then, we exceeded her expectations by providing a personal, supportive and encouraging community where she thrived.

See My Story

Apply Visit Info


John Byrne, Professor and Chair

Ambrose Hall 423
518 W. Locust St.
Davenport, IA 52803

So, what's next?

Are you ready to take the next step? St. Ambrose offers more than 60 programs and 27 athletic teams and sports to join on campus. Become an Ambrosian today!