Marketing


Perhaps you are interested in the puzzle of consumer behavior, want to succeed in the art of sales, or have a talent for messaging and promotion. St. Ambrose has a program to help you achieve your goals.

Our graduates work at Bush Construction, Augeo Affinity Marketing, Bradley University, and Central Petroleum Equipment.


Ambrose Advantages

  • Focus on Your Success
  • Engage in the World
  • Create Connections

John Byrne talking with students

students giving a presentation

Joe Kehoe with student

Our expert faculty connect with you and use their marketing connections to provide a top-notch relevant education and practical experiences. Combine an SAU education with your personal drive, and you will be well prepared for your professional future.

See Our Marketing Major Fact Sheet (pdf)


More Information on the Marketing Program

What Will I learn?

Foundation courses include accounting, macro- and microeconomics, finance, management principles, business ethics, and statistics. Marketing majors also take courses in consumer behavior, international marketing, research, and strategy. Electives include sales strategies, social media marketing, and sports marketing.

Best of all, is how you will learn. SAU's student-faculty ratio is 11:1 and our marketing classes rarely exceed 25 students -- most classes have about 15 students. You get individual attention from professors who are experts in marketing and business, and they emphasize team-based project learning in the classroom. Outside of the classroom, meet your professor for coffee and to discuss your future.

How Can I Supplement My Learning?
  • Intern. The SAU College of Business has a comprehensive internship program to give you quality hands-on, marketable experience. Students have interned at many regional and national corporations, including the Rock Island Arsenal, MidAmerican Energy, and Deere & Company. Marketing students are urged to complete multiple internship experiences to prepare for the professional world.
  • Join the SAU Marketing Club, which is the largest American Marketing Association chapter in Iowa. This student-driven club (check them out on Facebook) takes trips to Chicago, Minneapolis, and St. Louis to meet face-to-face with top marketing executives from organizations such as Chicago Bears, Best Buy, Nielsen Media Research, St. Louis Cardinals, and BBDO, a worldwide advertising agency network.
  • Connect with a mentor. Our alumni hold executive, middle management, and entry level positions from Fortune 100 companies, not-for-profits, and businesses. Many are available for mentoring and to meet with students. Just ask the department chair to get you connected.
What are some potential career outcomes?

Marketing majors commonly work in advertising, market research, professional sales, filling roles such as marketing strategist, account executive, social media marketer, media consultant, customer relations manager, and consumer behavior specialist.

A marketing major also can lead to careers in product management, industrial marketing management, sales, retailing or consulting.

What have alumni of this program done?
  • Shelby Boock '12 is an Account Executive with Two Rivers Marketing in Des Moines.
  • Joseph Tigges '16 works at Cobham Mission Systems in Davenport as an Engineering Project Administrator.
  • Nick Scobee '17 double-majored in Management and Marketing - a popular choice - and works at Allsteel in Muscatine as a Sales Account Specialist.

Requirements

Bachelor of Arts Degree in Marketing

Required Core Courses:
ACCT 201 Accounting Principles I
ACCT 202 Accounting Principles II
ECON 201 Principles of Macroeconomics
ECON 202 Principles of Microeconomics
FNCE 300 Principles of Finance
MATH 191 Calculus and Analytical Geometry OR STBE 137 Qualitative Reasoning in Business
MGMT 210 Principles of Management
MGMT 449 Strategic Management and Policy
MKTG 209 Principles of Marketing
INTL 400 International Experiential Portfolio
PHIL 305 Business Ethics
STBE 237 Statistics for Business and Economics

Beyond the business core courses, students must complete additional requirements: 

MKTG 319 Consumer Behavior
MKTG 349 International Marketing
MKTG 369 Marketing Research
MKTG 499 Marketing Strategy

Plus one elective:
MKTG 329 Integrative Marketing Communications
MKTG 339/SLS 235 Professional Sales Strategies
MKTG 359 Social Media Marketing
MKTG 379 Sports Marketing
MKTG 389 Special Topics

Plan to Graduate

This is the suggested plan of study to graduate in four years with a degree in Marketing. This plan assumes the student has not taken three years of foreign language in high school.

Year One

Fall CoursesCreditsSpring CoursesCredits
ENGL 101 3 MKTG Elective 1 3
STBE 137 3 +ECON 202 3
THEO 100/200 course 3 +PHIL 100/200 course 3
MKTG 209 3 +COMM 203 3
+Humanities - 1st Course 3 ACCT 201 3
NSS 101 1 +IL 101 1
Total 16 Total 16

Year Two

Fall SemesterCreditsSpring SemesterCredits
MKTG 319 3 +Foreign Language 102 3
ACCT 202 3 FNCE 300 3
ECON 201 3 BUS 201 3
+Foreign Language 101 3 STBE 237 3
MGMT 210 3 +Social Science 3
+KIN Activity 1-2 +KIN 149 1
Total 16-17 Total 16

Year Three

Fall SemesterCreditsSpring Semester/Study AbroadCredits
MKTG 349 3 Study Abroad
INTL 400 1 +Humanities - 2nd Course 3
MKTG 369 3 +THEO/PHIL elective 3
+Natural Science 3 MKTG elective + 3
+Creative Arts 3 Elective 2 3
Elective 1 3
Total 16 Total 12

Year Four

Fall SemesterCreditsSpring SemesterCredits
+PHIL 305 3 MKTG 499 3
+Writing Intensive Elective 3 MGMT 449 3
Electives 9 Electives 7
Total 15 Total 13

MKTG electives (329, 339, 359, 379, 389)

Minor in Marketing

MKTG 209 Principles in Marketing
MKTG 499 Marketing Strategy

Plus three of the following:
MKTG 319 Consumer Behavior
MKTG 329 Integrated Marketing Communications
MKTG 339 Professional Sales Strategies
MKTG 349 International Marketing
MKTG 359 Social Media Marketing
MKTG 369 Marketing Research
MKTG 379 Sports Marketing
MKTG 389 Special Topics
ECON 202 Principles in Microeconomics

Click here to read course descriptions for Marketing


Meet One of Our Alumni


Our alumni and students are blazing trails for themselves, something that has become a hallmark of the Marketing program at St. Ambrose. Learn more about one member of our community:

Apply Visit Info

Contact


John Byrne, Professor and Chair

Marketing
Ambrose Hall 423
518 W. Locust St.
Davenport, IA 52803
563-333-6406
ByrneJohnP@sau.edu

So, what's next?

Are you ready to take the next step? St. Ambrose offers more than 60 programs and 26 athletic teams and sports to join on campus. Become an Ambrosian today!