Marketing


As our global marketplace expands, businesses and economies continue to evolve. You will, too. With a Marketing degree from SAU, you'll learn how to catch the eye of consumers, spark sales, and establish a brand.

Our graduates work at Bush Construction, Augeo Affinity Marketing, Bradley University, Central Petroleum Equipment, and many others.


Ambrose Advantages

  • Committed, Dedicated College of Business Faculty
  • Create a Real Marketing Campaign
  • Make Professional Connections

John Byrne talking with students

students in library

Joe Kehoe with student

Our marketing faculty are experts with deep business connections, and you reap all of the benefits. Be taught, and mentored, by professors who are intent on making sure you get practical, real-world marketing experience before you graduate. At SAU, your drive is as strong as our dedication to your education.

See Our Marketing Major Fact Sheet (pdf)


More Information on the Marketing Program

What Will I learn?

You will need a base of business knowledge, so you'll take core classes in accounting, macro- and microeconomics, finance, management principles, business ethics, and statistics. You'll also dive into consumer behavior, international marketing, research, and strategy. Electives include sales strategies, social media marketing, and sports marketing.

Best of all, is how you will learn. At SAU, it is rare to sit in a classroom with more than 25 students which means our professors have time to focus on your goals. They support your ambition by creating opportunities for you to jump in, practice, and contribute to the success of local businesses and organizations. And, they believe in the value of team-based project learning.

For example, five students in a Marketing Strategies course helped one of the most well-established road races in the Midwest tap into new marketing.

Read this story to learn more.

How Can I Supplement My Learning?
  • We know you want to ace your craft, so the SAU College of Business created a comprehensive internship program. You'll get quality, hands-on, marketable experience when you intern at local, regional and national corporations, including MidAmerican Energy and Deere & Company. We encourage you to complete multiple internships – consider going overseas – to broaden your skills and perspective. These are the type of experiences that give you a head start in your career. Click here to search Study Abroad programs.
  • Join the SAU Marketing Club, the largest American Marketing Association chapter in Iowa. This student-led club (check them out on Facebook) takes trips to Chicago, Minneapolis, and St. Louis to meet face-to-face with top marketing executives from organizations such as Chicago Bears, Best Buy, Nielsen Media Research, St. Louis Cardinals, and BBDO, a worldwide advertising agency network.
  • Our alumni hold executive, middle management, and entry-level positions in Fortune 100 companies, nonprofits, and small businesses. Ask the department chair to get you connected with an alumni mentor or use BeeConnection, a resource provided by the SAU Career Center.
  • Consider a second major, or minor, in Business or Healthcare Sales, which will enhance your marketing skills.
Study Abroad

You've heard people say it before: "College will be the greatest time of your life!" With Study Abroad, you can add even more to your college years.

You can study in another country in a semester-long or short-term study abroad program (with a few offered during spring and winterim breaks). No matter the duration, these trips deepen your professional education while earning credit toward graduation.

There are also opportunities through an exchange program, an overseas internship, or volunteering. The limits for Study Abroad are only ones you set for yourself! SAU students have studied in Italy, Costa Rica, Australia, Korea, United Kingdom, Spain, Ecuador, Japan, Germany, Peru, Cyprus, Croatia, Belize, Canada, Chile, and more.

SAU students returning from their Study Abroad locations talk about their time away as life-changing - personally, emotionally, culturally, and academically. Click here to search our Study Abroad programs, and for general information click here.

What are some potential career outcomes?

Marketing majors commonly work in advertising, market research, professional sales, filling roles such as marketing strategist, account executive, social media marketer, media consultant, customer relations manager, and consumer behavior specialist.

A marketing major also can lead to careers in product management, industrial marketing management, sales, retailing, or consulting.

What have alumni of this program done?
  • Shelby Boock '12 is an Account Executive with Two Rivers Marketing in Des Moines.
  • Joseph Tigges '16 works at Cobham Mission Systems in Davenport as an Engineering Project Administrator.
  • Nick Scobee '17 double-majored in Management and Marketing – a popular choice – and works at Allsteel in Muscatine as a Sales Account Specialist.
Faculty

John Byrne, PhD, Chair and Professor

Myungjin Chung, PhD, Asst. Professor
Joe Kehoe, Director of Sales Center and Instructor
Joseph Miller, PhD, Assoc. Professor
Rob Rouwenhorst, PhD, Asst. Professor
Liang Zhao, PhD, Asst. Professor

Degree Requirements

Bachelor of Arts Degree in Marketing

Required Core Courses:
ACCT 201 Accounting Principles I
ACCT 202 Accounting Principles II
ECON 201 Principles of Macroeconomics
ECON 202 Principles of Microeconomics
FNCE 300 Principles of Finance
MATH 191 Calculus and Analytical Geometry OR STBE 137 Qualitative Reasoning in Business
MGMT 210 Principles of Management
MGMT 449 Strategic Management and Policy
MKTG 209 Principles of Marketing
INTL 400 International Experiential Portfolio
PHIL 305 Business Ethics
STBE 237 Statistics for Business and Economics

Beyond the business core courses, students must complete additional requirements:

MKTG 319 Consumer Behavior
MKTG 349 International Marketing
MKTG 369 Marketing Research
MKTG 499 Marketing Strategy

Plus one elective:
MKTG 329 Integrative Marketing Communications
MKTG 339/SLS 235 Professional Sales Strategies
MKTG 359 Social Media Marketing
MKTG 379 Sports Marketing
MKTG 389 Special Topics

Plan to Graduate

This is the suggested plan of study to graduate in four years with a degree in Marketing. This plan assumes the student has not taken three years of foreign language in high school.

Year One

Fall CoursesCreditsSpring CoursesCredits
+ENGL 101 3 MKTG 319 3
STBE 137 3 +ECON 202 3
+THEO 100/200 course 3 +PHIL 100/200 course 3
MKTG 209 3 +COMM 203 3
+Humanities - 1st Course 3 +Foreign Language 101 3
NSS 101 1 +IL 101 1
Total 16 Total 16

Year Two

Fall SemesterCreditsSpring SemesterCredits
MKTG 349 3 ACCT 202 3
ACCT 201 3 FNCE 300 3
ECON 201 3 BUS 201 3
+Foreign Language 102 3 STBE 237 3
MGMT 210 3 MKTG Elective 3
+KIN Activity 1-2 +KIN 149 1
Total 16-17 Total 16

Year Three

Fall SemesterCreditsSpring Semester/Study AbroadCredits
MKTG 369 3 Study Abroad
INTL 400 1 +Humanities - 2nd Course 3
+Social Science 3 +THEO/PHIL elective 3
+Natural Science 3 MKTG elective 3
+Creative Arts 3 Elective 3
Elective 3
Total 16 Total 12

Year Four

Fall SemesterCreditsSpring SemesterCredits
+PHIL 305 3 WI-MKTG 449 3
MKTG 499 3 Electives 10
Electives 6
WI Elective 3
Total 15 Total 13

WI writing intensive
+ satisfies General Education requirement

MKTG electives: 329, 359, 379, 389 and SLS 235

Minor in Marketing

MKTG 209 Principles in Marketing
MKTG 499 Marketing Strategy

Plus three of the following:
MKTG 319 Consumer Behavior
MKTG 329 Integrated Marketing Communications
MKTG 339 Professional Sales Strategies
MKTG 349 International Marketing
MKTG 359 Social Media Marketing
MKTG 369 Marketing Research
MKTG 379 Sports Marketing
MKTG 389 Special Topics

Click here to read course descriptions for Marketing


Meet One of Our Alumni


Our alumni and students are blazing trails for themselves, something that has become a hallmark of the Marketing program at St. Ambrose. Learn more about one member of our community:

Brandon Albrecht Mobile Cutout Brandon Albrecht Cutout

Brandon Albrecht

Bachelor of Arts in Marketing and Management,Class of 2021


Brandon believes academic growth and personal growth should be intertwined. At SAU, you get a remarkable academic foundation and the relevant skills to succeed. You also get opportunities to discover who you are and your capacity to impact the world.

See My Story

Apply Visit Info

Contact


John Byrne, Professor and Chair

Marketing
Ambrose Hall 423
518 W. Locust St.
Davenport, IA 52803
563-333-6406
ByrneJohnP@sau.edu

So, what's next?

Are you ready to take the next step? St. Ambrose offers more than 60 programs and 29 athletic teams and sports to join on campus. Become an Ambrosian today!